Meditation may be becoming mainstream, but you can always count on the ad industry to keep things suitably weird. Take for example this new ad (titled, yes, “Zen,”) for Krispy Kernels. It won honors at Cannes. But can it really sell Canadian roasted nuts? I don’t know… but where I’d never been cognizant of the Krispy Kernels brand before, it’ll be hard to forget now.
Rod Meade Sperry is editor of LionsRoar.com, a deputy editor of the Shambhala Sun, and the editor of the anthology A Beginner’s Guide to Meditation: Practical Advice and Inspiration from Contemporary Buddhist Teachers.