A new ad from Canada Dry poses the profound question, “are you ready to taste nirvana?”
The videos play on common spiritual tropes, and — Rod Meade Sperry reports — are just about as weird as mass-marketing gets.
McDonald’s tweet tries to give sugary coffee beverages “Zen” cachet.
This week, “New York” magazine revisited a classic conflation of Buddhism and marketing.
A Dharma-Burger is any example of Buddhist thought or imagery that’s been co-opted or otherwise infused into marketing. Here are the best of 2015.
Following Don Draper’s meditation-based epiphany in the finale of “Mad Men,” 14 examples of meditation and commerce colliding.
UNIX Gallery in Manhattan opened a Buddhist-style temple that venerates, cake, pizza, sushi, and bacon.
The Buddha Bar is a tasty example of Buddhist thought getting infused into product marketing. Cheesy and dubious, but also playful.
We’ve all seen variations of the cliched “water droplet and ripples” image that’s used to sell spiritually minded products. An unusual twist:
Rod Meade Sperry finds another “Dharma-Burger”: an example of Buddhist ideas or imagery employed in the marketing of non-Buddhist services.
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