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New Canada Dry ad raises the question: “What does nirvana taste like?”

by Sam Littlefair| April 30, 2018

New Canada Dry ad raises the question: “What does nirvana taste like?”

A new ad from Canada Dry poses the profound question, “are you ready to taste nirvana?”

After quoting Dalai Lama on Instagram, Mercedes-Benz apologizes to China

by Haleigh Atwood| February 13, 2018

After quoting Dalai Lama on Instagram, Mercedes-Benz apologizes to China

The corporation told china it would not support anyone who subverts China’s sovereignty — an idea the Dalai Lama says he has no interest in.

KFC launches bizarro meditation-themed video series

by Rod Meade Sperry| January 22, 2018

KFC launches bizarro meditation-themed video series

The videos play on common spiritual tropes, and — Rod Meade Sperry reports — are just about as weird as mass-marketing gets.

McZen! This use of a Buddhist term is a real whopper

by Rod Meade Sperry| August 22, 2016

McZen! This use of a Buddhist term is a real whopper

McDonald’s tweet tries to give sugary coffee beverages “Zen” cachet.

Video: A Buddhist temple, on the rocks

by Rod Meade Sperry| April 16, 2014

Video: A Buddhist temple, on the rocks

We’ve all seen variations of the cliched “water droplet and ripples” image that’s used to sell spiritually minded products. An unusual twist:

“Buddhalicious”?

by Rod Meade Sperry| June 11, 2012

“Buddhalicious”?

There’s no shortage of Buddhism-inspired marketing these days – and while some of it’s playful, it often can come on a bit strong, too.

Zen Sells: How Advertising has Co-opted Spirituality

by Todd Stein| November 1, 1999

Zen Sells: How Advertising has Co-opted Spirituality

From computers to beauty products, Madison Avenue has discovered that spirituality sells. Todd Stein on the irony of spiritual themes in materialism.

Welcome to LionsRoar.com

By Lion's Roar Staff

We’re glad to have you here. But first: who are “we”? You may very well know us as the publishers of two Buddhist magazines, the Shambhala Sun and Buddhadharma. Then again, you may not know us at all. Either way, please allow us to re-introduce ourselves: We’re the Shambhala Sun Foundation. We [...]

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