Two weeks ago we told you about an IndieGoGo to launch “mindfulTV” – and now Jim Gimian, publisher of Mindful, has an update to share. It’s very good news:
Something magical happens when people rally together behind an idea, like so many of you have done with our IndieGoGo campaign. It inspires others. In this case, 500+ donors, and 3500+ supporters, swept our campaign past the $40,000 mark. This generosity created a magnetizing community momentum. First it qualified mindfulTV for $40,000 matching funds from the 1440 Foundation. We are truly grateful for this generous support.
Then, in a jaw-dropping surprise, two individuals were inspired to make large donations to the campaign. We received a $50,000 anonymous donation this week, and then a $20,000 donation from a leader in the mindfulness world. Both of these individuals were moved by what they saw taking place in the Indiegogo campaign, as the mindfulness community collectively supported the creation of a video channel for reporting on the mindfulness movement.
This means that mindfulTV will be a reality. We’re already getting started: Mindfulness pioneer Jon Kabat-Zinn, our friend and advisor, will be our special guest for the Exclusive, premiere MindfulTV Broadcast, which will be made available to all those who donated at the $100 donation level. And soon mindfulTV will be bringing the best in video teachings to everyone in the mindfulness community.
As a simple gesture of our appreciation to everyone in that community, we are inviting all the Indiegogo donors, even at the starting level of $1, to send us a photograph of themselves. These portraits will be included in a large video wall that will become part of our media branding. If you would like to add yourself to the video wall, and further strengthen and expand the channel’s reach, don’t hesitate to add your voice to the mindfulTV campaign.
One of the most important parts of this campaign has been the conversations it has sparked. We received so many inspired and inspiring emails and messages, and we are learning so much about the work that all of you are doing in the mindfulness field. We can’t wait to roll out the initial video content and begin to tell these stories in another medium.
Thanks for all your support,
Publisher, Mindful and Shambhala Sun