Meditation may be becoming mainstream, but you can always count on the ad industry to keep things suitably weird. Take for example this new ad (titled, yes, “Zen,”) for Krispy Kernels. It won honors at Cannes. But can it really sell Canadian roasted nuts? I don’t know… but where I’d never been cognizant of the Krispy Kernels brand before, it’ll be hard to forget now.
Rod Meade Sperry is Editorial Director of Lion's Roar's Special Projects and of LionsRoar.com. He is the editor of A Beginner’s Guide to Meditation: Practical Advice and Inspiration from Contemporary Buddhist Teachers, and co-author, with Miguel Chen, of I Wanna Be Well: How a Punk Found Peace and You Can Too, which comes out in Spring 2018.