Jonathan C. Gold

Jonathan C. Gold

Jonathan C. Gold is Professor of Religion and Director of the Center for Culture, Society and Religion at Princeton University. His research focuses on Indian and Tibetan Buddhist philosophy, and he is the author of Paving the Great Way: Vasubandhu’s Unifying Buddhist Philosophy (2015) and The Dharma’s Gatekeepers: Sakya Paṇḍita on Buddhist Scholarship in Tibet (2007), and co-editor of Readings of Śāntideva’s Guide to Bodhisattva Practice (2019). His research focuses on Buddhist approaches to language, learning, self-cultivation and ethics (which are connected), and seeks to show how Buddhism is relevant to modern conversations. In his current work, he is trying to craft Buddhist tools for contemporary society and politics.

Recent Articles

woman looks at advertising

Commentary: Is Advertising a Problem for Buddhism?

Buddhism values attention and self-mastery; targeted advertising generates craving. Jonathan C. Gold explores the conflict between the two, calling us to regain control of our mindful attention.