“The proclamation of the truth is as fearless as a lion’s roar.”
Over the past three decades, the Shambhala Sun has evolved from a community newspaper, to a small young magazine, to the largest-circulation Buddhist magazine in the English language. Much has changed within the pages of the magazine and on our website as we’ve worked to reflect the full range of Buddhist traditions and the diversity of practitioners today. As Buddhism in the West has grown, matured, and diversified, we have too.
As of the February–March 2016 issue, the new title of this magazine is Lion’s Roar. This name, recognized by Buddhists of all traditions, expresses our long-standing mission to support genuine Buddhism in the West in all its forms and to offer the dharma to everyone who would benefit from it.
The lion’s roar was the Buddha’s own metaphor for the fearless proclamation of the truth of the dharma. It reflects our aspiration to be a fearless and powerful voice for Buddhism in our society. The mission of Lion’s Roar is to offer, as our slogan says, Buddhist Wisdom for our Time : to bring genuine dharma in all its forms to everyone who may find value in it, in a voice that speaks to all, in the best medium for each individual need.
Read more in Lion’s Roar Publisher Ben Moore’s editorial, “We’re Changing Our Name.”
FAQ about the Shambhala Sun‘s name-change to Lion’s Roar
What is changing?
In January 2016, Shambhala Sun magazine will become Lion’s Roar. The not-for-profit Shambhala Sun Foundation has already changed its name to Lion’s Roar Foundation as of Fall 2015. The name Lion’s Roar will appear across our digital, mobile, and print formats.
Which issue will launch the new magazine name?
Lion’s Roar launches with the February-March 2016 issue, which will be on newsstands as of February 1 and delivered to subscribers starting Jan 20, 2016.
Why the name change?
The name change is a response to gradual evolution in the magazine itself, its audience, and the Western Buddhist world over the past three decades. As the magazine has matured, we have worked to reflect the full range of Buddhist traditions in the West and the diversity of practitioners today. It’s time for the magazine’s name to reflect similar diversity to that of our readership and content.
We think the new name also clarifies our brand, and removes confusion about our connection to Shambhala International and Shambhala Publications. While we enjoy very good relationships with both, we are in fact an independent not-for-profit organization.
This change also aligns the magazine with our very successful website, LionsRoar.com, content from which reaches nearly 300,000 readers each month.
To what does the name “Lion’s Roar” refer?
The lion’s roar was the Buddha’s own metaphor for the fearless proclamation of the truth of the dharma. It reflects our aspiration to be a fearless and powerful voice for Buddhism in our society.
Does this name-change indicate a change in ownership?
No, the same nonprofit organization will publish Lion’s Roar. The organization is now called Lion’s Roar Foundation.
Is the content of the magazine going to change?
The heart and voice of Shambhala Sun will be carried forward in Lion’s Roar with the same high quality writing, teachings, and design for which Shambhala Sun has been renowned. We will of course continue to evolve — as we have over the last thirty years. Our hope is that Lion’s Roar will attract an even greater diversity of voices representing the true breadth of genuine dharma in the West.
What will happen to the digital edition?
A new version of the magazine app will be released, and issues beginning with the March 2016 issue will be called Lion’s Roar. Subscribers only need to accept the app update – they will not have to download a new app. The back issues in the app, and in the online archive, will remain under the name Shambhala Sun and will continue to be accessible to digital subscribers.
How will people find you on the newsstand?
The first few issues of Lion’s Roar will also display the Shambhala Sun title on their covers to help with the transition.
I’m a Shambhala Sun subscriber. How does the name change affect my subscription?
There will be no impact on your subscription. It will roll over to Lion’s Roar without any delay.
I’m a new Shambhala Sun subscriber and have not received my first issue yet. What magazine will I receive?
If you subscribed or gave a gift subscription after Dec 1, 2015, your subscription will begin with Lion’s Roar.