New York magazine’s blog The Cut has a funny new post called “A Brief History of Terrible Yogurt Commercials Targeted at Women.” Among them is a classic Dharma-Burger. It’s so classic, in fact, that there’s actually a Buddhist book named after it.
The ad is for Yoplait yogurt. In it, two women in a luxurious spa setting are swooning over their Yoplait, trying to come up with words that explain just how good it is. One of them describes the yogurt as “Zen-, wrapped-in-karma, dipped-in-chocolate good.”
Cringe-tastic!
The book in question is Zen teacher Brad Warner‘s — you guessed it — Zen Wrapped in Karma Dipped in Chocolate. When the ad first aired circa 2008, Warner —who clearly knows a good/bad thing when he sees it — quickly announced his intentions to name his next book after it.
Lion’s Roar has published Brad Warner a few times now — just check out these links to get started reading him. (You can see The Cut’s other Terrible Yogurt Commercials Targeted at Women here.) And you can “meet” Brad in Lion’s Roar magazine’s next edition of “Meet a Teacher,” coming in our September 2016 issue.)
Can you help us at a critical time?
COVID-19 has brought tremendous suffering, uncertainty, fear, and strain to the world.
Our sincere wish is that these Buddhist teachings, guided practices, and stories can be a balm in these difficult times. Over the past month, over 400,000 readers like you have visited our site, reading almost a million pages and streaming over 120,000 hours of video teachings. We want to provide even more Buddhist wisdom but our resources are strained. Can you help us?
No one is free from the pandemic’s impact, including Lion’s Roar. We rely significantly on advertising and newsstand sales to support our work — both of which have dropped precipitously this year. Can you lend your support to Lion’s Roar at this critical time?
[…] Books, General. trackback A post on shogi (Japanese chess), which sounds very cool. And a funny Worst Horse piece riffing off one of Brad Warner’s proposed book […]