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Revisiting a classic, cringe-tastic Dharma-Burger

by Rod Meade Sperry| June 30, 2016

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New York magazine’s blog The Cut has a funny new post called “A Brief History of Terrible Yogurt Commercials Targeted at Women.” Among them is a classic Dharma-Burger. It’s so classic, in fact, that there’s actually a Buddhist book named after it.

The ad is for Yoplait yogurt. In it, two women in a luxurious spa setting are swooning over their Yoplait, trying to come up with words that explain just how good it is. One of them describes the yogurt as “Zen-, wrapped-in-karma, dipped-in-chocolate good.”

Cringe-tastic!

The book in question is Zen teacher Brad Warner‘s — you guessed it — Zen Wrapped in Karma Dipped in Chocolate. When the ad first aired circa 2008, Warner —who clearly knows a good/bad thing when he sees it — quickly announced his intentions to name his next book after it.

Lion’s Roar has published Brad Warner a few times now — just check out these links to get started reading him. (You can see The Cut’s other Terrible Yogurt Commercials Targeted at Women here.) And you can “meet” Brad in Lion’s Roar magazine’s next edition of “Meet a Teacher,” coming in our September 2016 issue.)

A Punk Looks at Fifty

Dealing with sex & preferences

The Right Way to Kill Yourself

That’s Not Very Buddhist of You

 

 

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Rod Meade Sperry

About Rod Meade Sperry

Rod Meade Sperry is Editorial Director of LionsRoar.com. He is, with Miguel Chen, co-author of I Wanna Be Well: How a Punk Found Peace and You Can Too and The Death of You: A Book for Anyone Who Might Not Live Forever. Rod also edited the Lion's Roar book, A Beginner’s Guide to Meditation: Practical Advice and Inspiration from Contemporary Buddhist Teachers.

Topics: Brad Warner, Dharma-Burger, Food, Diet, & Eating, Music, Punk, Zen

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Trackbacks

  1. Two interesting bits… « Tricycle Editors’ Blog says:
    February 14, 2008 at 12:13 pm

    […] Books, General. trackback A post on shogi (Japanese chess), which sounds very cool. And a funny Worst Horse piece riffing off one of Brad Warner’s proposed book […]

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